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Privacy Policy


Massimo Ventures Pvt Ltd (“Wowffers”)) owns, powers/ manages the website (“Wowffers”) and aims at providing the most enriching and holistic internet experience by offering a variety of  online offers, deals, vouchers etc.. Wowffers respects the privacy of its users and customers (hereinafter addressed as “you”, “your”, “yourself”, “users”) and is committed to protecting it in all respects.


Wowffers is committed to protecting its users’  Right to Privacy, safeguard personal data and protecting privacy online. For purposes of this document, the ‘service’ or ‘platform’ shall imply the mobile application ‘Wowffers’ or the Website, used interchangeably unless specified otherwise. The use of ‘partners’ in this document will imply our network of merchants across the country that provide users with offers. This privacy policy enumerates in detail the manner in which Wowffers treats personal and/or business information provided to us by users, the collection of such information upon usage of Wowffers’ service and the subsequent usage of such information.  


This document is published in accordance with the provisions of Rule 3(1) of the Information Technology (Intermediaries Guidelines) Rules, 2011 that require/mandate the publishing of a Privacy Policy for the usage and/or access of the website.


Please read this privacy policy carefully. Kindly note that one’s continued use or browsing of our Website or usage of the mobile application is an acceptance of this privacy policy. If you may have any reservations regarding the policy, please do not acces0s or use the Website or mobile application. For further information or queries, please contact at the details given at the end of this page.


Non Identifiable User Information

Wowffers saves the information regarding Website navigation by users which gives us access to your browsing pattern on this platform. This helps us improve user experience and provide you with a better navigation system. We also have access to other non- identifiable information such as your browser version, service provider, IP address. We also store information about the frequency of your visits and orders. Such information is collected and stored to provide to users a hassle-free, safe, efficient, smooth and customized experience. This enables us to deliver services, options and features that meet your needs and to tailor our Website to make your experience safer and easier.  We collect personal and/or business information from you that we consider necessary for achieving the purpose described earlier.


A. Information collected while you use our service

1. Personally identifiable information (PII)

We obtain personal information from the user which is used purely for purchase and redemption purpose. During the registration process, you will be required to provide us with your name, email address, phone number and password. This data is stored securely in our servers, is used expressly for your use of the service such as:

  • facilitation and processing of orders;
  • to determine the eligibility for certain types of offers or services that may be of interest to the user and analyse advertising effectiveness;
  • to authenticate the transaction, In this case, the first 6 and last 4 digits of the user card number is stored in an encrypted and secure manner so as to identify the bank, corresponding country, detection and prevention of fraud.
  • , for the purpose of sending transactional/promotional communications such as receipts, and occasionally may include, marketing communications for some of our top offerings from our network of offline partners to our users. In addition, such personal details including but not limited to debit and/or credit card details and residential and/or business address are not shared with or sold to any third party except for those involved with Wowffers solely for the purpose of acting as payment gateways and other related processes. This information is only captured to enable us to serve you better as a part of the execution of service provided by Wowffers. The shared information is kept confidential by all our associates and partners. The Website carries information about and the profiles given therein are as per the information that we receive from the partners. The responsibility for the accuracy and authenticity of the information lies with our partners.


We also provide an option to register with us using third-party sign-in services such as Facebook and Google. Our data collection from Facebook and Google is only limited to the information that you allow Facebook and Google to pass on to us during the registration process.


2. Links to third-party sites/ad servers

As part of the service, the Website or mobile application may include links to other websites or applications. However, Wowffers is not responsible for the privacy practices employed by those websites and/or applications or content they contain. It is pertinent to note that such websites or applications are governed by their respective privacy policies and that their policy may differ from that of Wowffers’.


We use third-party advertising companies to serve ads on in our Website or mobile application. These companies may use information (not including your name, address, email address or telephone number or other personally identifiable information) about your visits to this and other websites or application, in order to provide advertisements about goods and services of interest to you. We do not provide any personally identifiable information to third party websites/advertisers / ad-servers without your consent. Any complaints or concerns with regards to content or to report any abuse of laws or breach of these terms may be taken up with the designated grievance officer as mentioned in this privacy policy via post or by sending an email to


However, this privacy policy will not apply to third parties such as the other vendors that we may contract with for the functioning of the service. The service is not responsible for their privacy policy and we request you to carefully peruse through this privacy policy. If you disagree with the contents of this document, you may choose to not use our services In addition, we may be compelled to provide the necessary user information if it is required by the court of law or any governmental agency or authority to disclose, for the purpose of verification of identity, or for the prevention, detection, investigation including cyber incidents, or for the prosecution and punishment of offences.


3. Information is given/received by users while specifically using the mobile app:

Upon access and/or desire to access Wowffers via the mobile app, we will request you to provide us permissions to improve user experience on the app as detailed below:

  • Location Access (To provide you with offers near your location and to help you locate our nearest partners)
  • Internet & Access network state (To check your internet connectivity so as to improve your in-app experience)
  • Phone Storage (To store your profile details such as name, email address, phone number and profile picture)
  • SMS (We read your SMS and auto-populate the ‘One Time Password’ received on your mobile number for authentication of payments during the signup process. We do not access and/or read existing messages of users)
  • Vibrate (We need to vibrate permissions to help you receive notification alerts via vibration when in vibration mode on your device)

B. What we do with that information

To improve your user experience, it is imperative that we collect some other data as mentioned below:

1.Analytical Data

To monitor the performance of our user interface ‘UI’, we track your usage of the service and collect various data points inter alia Device Information (UUID, phone manufacturer, OS version, mobile network and strength, browser information et al), including location information (latitude, longitude, city, country et al)Wowffers may also use ‘cookies’ or ‘pixels’ to identify the user’s  device information and attribution sources, so as to improve its marketing efforts in order to secure  the best deals from our partners. Cookies are utilized in order for every user to have a unique identification matrix to understand a user’s individual interests using the identified computer thus making the Website more responsive and user-friendly and enabling us to deliver a personalized experience to the user’s interests. Cookies are stored on the hard drive of your computer and help us track your browsing while you are visiting our website. This allows us to track if you are a pre-registered user. We receive and store certain types of information whenever you interact with us via Website, application or service through your computer/laptop/netbook or mobile/tablet/pad/handheld device etc. It is to be noted that Wowffers’ advertisers may also assign their own cookies to user’s browsers if the advertisements are visited, and is a process that Wowffers cannot control whatsoever.

2. Log Data

To monitor the performance of our service and to prevent fraudulent activities, Woffers shall store user/customer data (including personal information in SHA1/SHA2/AES encrypted format) on our internal servers for the improvement of our services. Log data collection does not involve storing your financial details such as debit and/or credit card data. Like any organization, we use your log data to improve our application performance. We automatically collect limited information about your computer’s connection to the Internet, including your IP address, when you visit our Website, application or service. Your IP address is a number that lets computers attached to the Internet know where to send you data — such as the pages you view. We automatically receive and log information from your browser, including your IP address, your computer’s name, your operating system, browser type and version, CPU speed, and connection speed. We may also collect log information from your device, including your location, IP address, your device’s name, device’s serial number or unique identification number (e.g. UDiD on your iOS device), your device operating system, browser type and version, CPU speed, and connection speed etc. For monitoring of our logs, we use both open source and proprietary logging tools. All of your log data is stored internally on our secure servers with a limited access mechanism, on a need-to-know basis. These tools help us in understanding application errors, downtime, failure rates et al.

3. Using PII for transactional purposes:

Users/customers’ PII will be passed to third-party providers of SMS and Email Services and will be used for transactional purposes of sending you SMS and Email receipts of your redemptions on our service.

4. Using PII for non-transactional purposes:

Users/customers PII will be passed to third-party providers of SMS and email services and will be used to alert you of our new features, new redemption options, and to communicate relevant partner offers.

5. Opt out of non-transactional communications:

You may choose to opt-out of receiving non-essential (promotional, marketing-related) communications from Wowffers, although this is limited to only such non-essential emails. This can be done by clicking on the ‘unsubscribe’ link in the email received.


6. Demographic and Purchase Information

We may reference other sources of demographic and other information in order to provide you with more targeted communications and promotions. Wowffers uses Google Analytics, among others, to track user behaviour on our website. Google Analytics specifically has been enabled to support display advertising towards helping us gain the understanding of our users’ Demographics and Interests. The reports are anonymous and cannot be associated with any individual personally identifiable information that you may have shared with us. In addition users’ IP address is also used to help identify users and gather broad demographic information.



7. Security of Information Collected and/or Received

Wowffers takes appropriate security measures to protect against unauthorized access, protection against unauthorized alteration, disclosure or destruction of data. These include internal reviews of our data collection, storage and processing practices and security measures, including appropriate encryption and physical security measures to guard against unauthorized access to systems where we store personal data. All information gathered on Wowffers is securely stored within our controlled database. The database is stored on servers secured behind a firewall; access to the servers is password-protected and is strictly limited. However, as effective as our security measures are, no security system is impenetrable. We cannot guarantee the security of our database, nor can we guarantee that information you supply will not be intercepted while being transmitted to us over the internet. It is to be duly noted that any information posted by a user/customer to the discussion areas is available to anyone with internet access.


8. Disputes and Grievances

Redressal Mechanism: Any complaints, abuse or concerns with regards to content and or comment or breach of these terms shall be immediately informed to the designated Grievance Officer as mentioned below via in writing or through email signed with the electronic signature to Shraddha Naik (Grievance Officer)

Address: B-2 Rameshwar Society, S.V. Road, Opp Khira Nagar, Santacruz West Mumbai 400045

We request you to please provide the following information in your complaint:-

a. A physical or electronic signature of a person authorized to act on behalf of the copyright owner for the purposes of the complaint.

b. Identification of the copyrighted work claimed to have been infringed.

c. Identification of the material on our website that is claimed to be infringing or to be the subject of infringing activity.

d. The address, telephone number or e-mail address of the complaining party.

e. A statement that the complaining party has a good-faith belief that use of the material in the manner complained of is not authorized by the copyright owner, its agent or the law. f. A statement, under penalty of perjury, that the information in the notice of copyright infringement is accurate, and that the complaining party is authorized to act on behalf of the owner of the right that is allegedly infringed.


Massimo E-commerce Pvt Ltd. has complete rights to change this policy without prior intimation by uploading an updated version on the official website.


Publishing date: 20th August 2018. (whichever is the final date of publishing)

For Queries, please contact: Wowffers Legal Team | 9987229911 |

Review & Amendments done by Anil Kolloth from KOLLOTH & CO (Advocates & Legal Consultant)