About The Brand
A powerhouse of exquisiteness, Soch represents heritage like no other. From designer apparel to elegant fashionwear, Soch is a one-stop retail brand for all your ethnic needs. Every Soch stores reflects the ancient traditions of Indian craftsmanship in a contemporary vocabulary. A new classicism has been created, where, through its innovative use of traditional crafts, Soch celebrates the global Indian woman with a contemporary lifestyle - who flaunts her ethnicity as she sets trends and breaks barriers, every day.
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